• Academic Integrity Campaign

• bgroup were approached by the University of York to develop a campaign promoting best-practice in academic study including referencing, exam techniques and critical thinking. A teaser campaign based around K-ROY (“YORK” backwards) was developed to capture students’ attention and direct them to the relevant resources available.

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  York University Academic Integrity Week student information booklet

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  K-ROY teaser poster

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  K-ROY teaser poster

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  Information Booklet detail

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  K-ROY campaign on-campus

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